What is SEO & SEM
What is Search Engine Optimisation (SEO)?
Search Engine Optimisation (SEO) is the science of improving the visibility of a website within search results delivered by search engines. The key is to improve website content relevance, amongst other factors, and reach targeted customers via search engine results.
What is Search Engine Marketing (SEM)?
Search Engine Marketing (SEM) involves a series of internet marketing strategies targeting qualified potential customers. SEM campaigns can be extremely successful due to the ability to accurately qualify potential customers and focus ad spending to those customers. Forms of SEM campaigns include pay per click (PPC) and pay per action (PPA).
Benefits of SEO & SEM
- Search Engines outperform all other media in driving visitors to websites, with 85% of internet users citing search engines as the primary method to find websites. Traffic from search engines is the most valuable kind of traffic as it is comprised of qualified visitors actively looking for a product, service, information or solution.
- Search engines work for you non-stop 24/7. 93% of users don't look beyond the first 2 pages of search results. Most prefer to use another search engine rather than click past the first 10 results. How can your business succeed online if you're not found there?
- 33% of users believe companies found in the top search results are a major brand in their specific product/service category.
- SEM raises your online profile and builds brand awareness
- SEM has been proven to yield a higher return on investment (ROI) in terms of generating more traffic to your website, qualified sales leads and customer acquisitions than any other marketing channel.
Izilla's Search Engine Optimisation (SEO) Service
Izilla's SEO service has been formulated to work with all types of business goals and strategies. Our key is the ability to help you define clear measures of success. The outcome is clear recommendations for changes that will improve the website's visibility and standing with search engines like Google, Yahoo, NineMSN and Sensis.
SEO Process – Top level summary
- Initial Scope Review
- Identifies complexity of the environment
- Helps formulate some of the questions for discovery process
- Discovery Workshop
- Identify overall business strategy
- Identify measures of success
- Develop website visitor demographic profiles (also known as personas)
- Identify key tasks that website visitors should perform
- Build a set of seed terms, phrases and keywords for later research
- Website Analysis
- Review of website coding
- Review of information architecture (IA) and navigation
- Review of content structure
- Review of web server environment
- Keyword Research
- Using seed terms, determine their search volume
- Rate terms with key performance indicator (KPI) score
- Develop a list of alternate keywords and phrases (phrases with better KPI scores)
- Measurement Baselines Set
- Website usage baseline
- Task completion baseline
- Quantity and quality of indexed pages
- Key phrase and keyword search results ranking baseline
- Incoming link quality and quantity baseline
- Link Building Research
- Research target market to identify link opportunities
- Identify key directories
- Identify best method to utilise social networking
- Content Creation
- Match identified keywords and phrases with pages on the site
- Create landing pages for key terms not already optimised on the site
- Write updated content for pages to maximise for SEO benefits
- Implementation
- Close collaboration with the business and their representatives to insure a smooth implementation of recommendations
- Monthly Research, Review, Reporting & Recommendations
- SEO is not a set and forget proposition
- Search engines regularly change the way they rank sites
- Competitors continually update their sites
- Actionable information provided through reporting developed to track success
Multiple Pricing Structures are available for SEO and SEM
As our customers business models vary our pricing structure can vary to match what works best. Pricing models include:
- Fixed price
- Monthly
- Maintenance agreement
- Project based
Why act now?
Q. When one of your potential customers conducts a query via a major search engine, only one of two outcomes is possible
- They will find your website
- They will find your competitor's website.
Which will it be?
A. The answer is entirely dependent upon your website's visibility amongst the search engines. If your website is not performing well, every time the customer queries the keyword or phase relevant to your website's product or service offering, your company is losing potential business!